Grand Touring International
Logo and brand design for Grand Touring Internationals, a leading distributor of model and toy cars across East Asia, known for its commitment to quality and authenticity.
Service
Visual Identity Design, Web Design
Year
2024 – WIP
Logo Concept
The logo concept draws inspiration from the high-speed thrill of racing, featuring bold black and white stripes reminiscent of those found on race tracks. Additionally, it creatively integrates the initials 'G' and 'T,' reinforcing the brand’s identity and strong connection to the automotive world.
Logo & Color Guide
The logo's color scheme is intentionally designed to replicate the bright, focused glow of car headlights. At the same time, it captures the dynamic, colorful ambiance of a cityscape filled with vibrant neon lights, evoking the thrill of urban driving at night.
Business Card Design
Using the brand's signature bright green as the primary color of the business card creates a bold, striking design that enhances brand recognition and leaves a lasting impression.
Website — WIP
As our business takes off, we're currently focused on developing the website. Next, we'll be building a cohesive brand system, including visual identity, typography, social media presence, and merchandise.
