Datadog Summit Branding

Branding project for one of Datadog’s largest events, aimed at creating a scalable and impactful branding system to enhance the event experience worldwide. This includes developing a cohesive design system, marketing materials, digital assets, and environmental design to ensure consistency and engagement across all touchpoints.

Designers
Michael Hoang, Peng Yu Chen, Sunnie Lee, Melissa Yu, Connor Robinson

Role
Designer

Year
2024

About Summit

Datadog hosts numerous in-person events each year, with Summit being its second-largest. Previously, the company held one to two Summit events annually in different locations, allowing for custom-designed branding for each. However, as the team has expanded and the number of events has grown, the need for a scalable, reusable, and globally adaptable branding system has become essential.

Design Goal

Datadog Summit is designed for the engineering community, aiming to foster collaboration, knowledge sharing, and engagement. Our goal with the design is to visually capture the energy and vibrancy of this community, creating an experience that feels dynamic, inclusive, and inspiring.